How Visibility Pays Off
The following formula describes the role of visibility in building a profitable business reputation: VISIBILITY + COMPETENCE + WORD OF MOUTH = REPUTATION.
Advertisers and marketers have proven that the more times someone runs across your name, the more predisposed they are to buy. The effect grows when your name appears in contexts that imply that you are highly competent. If you speak before a group or publish articles in your area of expertise, you have a direct opportunity to demonstrate your competence.
