American Marketing Association releases new definition of marketing
Story posted: January 14, 2008 – 12:21 pm EDT
ECO Friendly – Seed the Future
When you need to leverage your brand in an eco-friendly way, Seed-the-Future Tree Cards are the way to do it! Seed-the-Future is an easy-to-use online promotion that is delivered through a website and Reward Code. Card holders simply go on-line to learn about eco-initiatives and have a tree planted in a global project. Upon redemption the user is able to download a branded certificate to mark the planting of their tree.
Promotional Power: Why digital?
Have you ever received a gift card or a coupon code that you could use online? Maybe you won a free download off a soda cap? Perhaps you registered online in exchange for a free sample? All these are examples of a digital promotion in action.
With over 70% of the US population using the Internet daily, it’s no wonder why most Fortune 500 Companies are taking their brand “online.” That’s where their customers are; where brand-to-consumer retention is reported to be at its highest.
Quite simply, a digital promotion consists of a branded plastic card that gives the card holder access to a certain value of goods and services. These goods and services are redeemed by visiting a website online and entering the unique PIN number found on the
One Logo Stress Ball, Many Possibilities
Schools, businesses and organizations are always looking for inexpensive ways to effectively advertise themselves. While promotional tote bags and imprinted drinkware are popular at special events and tradeshows, there’s another item that will form a lasting bond with its recipient; a custom stress ball. Don’t be fooled by the size of promotional stress balls, though they are small, they will be the one thing recipients can turn to when stress strikes and frustrations rise. To look on the brighter side, logo stress balls come in all shapes and designs, so depending on your event, there’ll be a personalized stress reliever just for you.
Custom Keychains: The Ultimate Accessory
There’s no accounting for taste when it comes to accessories. Gaudy shoes, oversized handbags and horribly patterned scarves have all made their way into the accessory hall of shame, but there’s one item that seems to live on in glory amongst accessory fiends near and far: custom keychains.
Keychains, also known as keytags are a staple accessory in day to day life. They keep car keys in place, keep house keys together and serve much greater functions than that plaid scarf you bought when it was on sale. That scarf, like other accessories, seemed like a good idea at the time, but its long since been pushed to the back of the closet hasn’t it? But take a look at your keys. Chances are they’re grouped together with one of those handy dandy accessories.
