Promotional Power: Why digital?
Have you ever received a gift card or a coupon code that you could use online? Maybe you won a free download off a soda cap? Perhaps you registered online in exchange for a free sample? All these are examples of a digital promotion in action.
With over 70% of the US population using the Internet daily, it’s no wonder why most Fortune 500 Companies are taking their brand “online.” That’s where their customers are; where brand-to-consumer retention is reported to be at its highest.
Quite simply, a digital promotion consists of a branded plastic card that gives the card holder access to a certain value of goods and services. These goods and services are redeemed by visiting a website online and entering the unique PIN number found on the
10 Things You Must Understand About Your Prospects
Your prospects need you. Do you imagine that by promoting yourself, you are intruding on or interrupting your prospect? Are you thinking, “They won’t want what I have,” or “They’ve probably already got someone.” Well, as Stock Photography Guru, Rohn Engh, likes to say, “At this very moment, your prospects are waiting for you.” Whether it’s true about a specific prospect is irrelevant; if you approach each prospect with that frame of mind, you’ll make a better presentation.
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