Ideas Plus

Loyalty Labels…check this out!

admin — Fri, 19 Feb 2010 14:11:41 +0000

Click here to view the embedded video.

American Marketing Association releases new definition of marketing

admin — Thu, 14 Jan 2010 05:42:28 +0000

Story posted: January 14, 2008 – 12:21 pm EDT

Chicago—The American Marketing Association has unveiled a new definition of marketing to reflect the discipline’s broader role in society.The new definition reads, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

ECO Friendly – Seed the Future

admin — Tue, 12 Jan 2010 15:35:24 +0000

When you need to leverage your brand in an eco-friendly way, Seed-the-Future Tree Cards are the way to do it! Seed-the-Future is an easy-to-use online promotion that is delivered through a website and Reward Code. Card holders simply go on-line to learn about eco-initiatives and have a tree planted in a global project. Upon redemption the user is able to download a branded certificate to mark the planting of their tree.

See the Seed-the-Future redemption site in action!

Promotional Power: Why digital?

admin — Tue, 12 Jan 2010 07:14:12 +0000

Have you ever received a gift card or a coupon code that you could use online? Maybe you won a free download off a soda cap? Perhaps you registered online in exchange for a free sample? All these are examples of a digital promotion in action.

With over 70% of the US population using the Internet daily, it’s no wonder why most Fortune 500 Companies are taking their brand “online.” That’s where their customers are; where brand-to-consumer retention is reported to be at its highest.

Quite simply, a digital promotion consists of a branded plastic card that gives the card holder access to a certain value of goods and services. These goods and services are redeemed by visiting a website online and entering the unique PIN number found on the

One Logo Stress Ball, Many Possibilities

admin — Tue, 05 Jan 2010 20:56:15 +0000

Schools, businesses and organizations are always looking for inexpensive ways to effectively advertise themselves. While promotional tote bags and imprinted drinkware are popular at special events and tradeshows, there’s another item that will form a lasting bond with its recipient; a custom stress ball. Don’t be fooled by the size of promotional stress balls, though they are small, they will be the one thing recipients can turn to when stress strikes and frustrations rise. To look on the brighter side, logo stress balls come in all shapes and designs, so depending on your event, there’ll be a personalized stress reliever just for you.

Custom Keychains: The Ultimate Accessory

admin — Fri, 01 Jan 2010 14:30:46 +0000

There’s no accounting for taste when it comes to accessories. Gaudy shoes, oversized handbags and horribly patterned scarves have all made their way into the accessory hall of shame, but there’s one item that seems to live on in glory amongst accessory fiends near and far: custom keychains.

Keychains, also known as keytags are a staple accessory in day to day life. They keep car keys in place, keep house keys together and serve much greater functions than that plaid scarf you bought when it was on sale. That scarf, like other accessories, seemed like a good idea at the time, but its long since been pushed to the back of the closet hasn’t it? But take a look at your keys. Chances are they’re grouped together with one of those handy dandy accessories.

How Visibility Pays Off

admin — Mon, 14 Dec 2009 14:30:07 +0000

The following formula describes the role of visibility in building a profitable business reputation: VISIBILITY + COMPETENCE + WORD OF MOUTH = REPUTATION.

Advertisers and marketers have proven that the more times someone runs across your name, the more predisposed they are to buy. The effect grows when your name appears in contexts that imply that you are highly competent. If you speak before a group or publish articles in your area of expertise, you have a direct opportunity to demonstrate your competence.

Reasons for the Success of Promotional Bags

admin — Mon, 14 Dec 2009 14:29:27 +0000

Promotional products have been around for over two hundred years. One of the oldest and certainly most effective products is the promotional bag. The first imprinted bag was a burlap sack that read the words “Buy Cantwell Shoes”. Since those days, promotional bag production has boomed and the options have become unlimited.

Companies around the world have embraced promotional bags as one of the most popular promotional items available. The reason for their success is attributed to three different factors.

10 Things You Must Understand About Your Prospects

admin — Mon, 14 Dec 2009 14:28:51 +0000

Your prospects need you. Do you imagine that by promoting yourself, you are intruding on or interrupting your prospect? Are you thinking, “They won’t want what I have,” or “They’ve probably already got someone.” Well, as Stock Photography Guru, Rohn Engh, likes to say, “At this very moment, your prospects are waiting for you.” Whether it’s true about a specific prospect is irrelevant; if you approach each prospect with that frame of mind, you’ll make a better presentation.

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Happy Holidays with Eco-Friendly Corporate Gifts

admin — Mon, 14 Dec 2009 14:27:16 +0000

During the holidays the temperature drops and stress levels rise but one thing saves everyone from a dreaded winter slump; eco-friendly holiday gifts. The hustle and bustle associated with the holidays overwhelms many people. But the important thing to remember is that no matter what holiday you celebrate; amazing eco-friendly corporate gifts are available to please the people around you. Not only are you rewarding hardworking employees and respected customers with these environmentally friendly corporate gifts, but you’re also promoting a green lifestyle – and that is momentous holiday gift that our earth will cherish.